Everything seems more expensive, so why is a big new TV cheaper than ever?
Did television makers lower the prices out of the kindness of their hearts? Hardly
Did television makers lower the prices out of the kindness of their hearts? Hardly
In March 1973, electronics manufacturer RCA Corporation touted its 바카라 게임 웹사이트new low-price color TV바카라 게임 웹사이트 in the . The cost was $379.95 for a 15-inch model 바카라 게임 웹사이트 the equivalent of a $2,694.32 splurge in current dollars.
These days 바카라 게임 웹사이트 in an era of above-average inflation 바카라 게임 웹사이트 it can feel like everything from groceries to new cars has gotten more expensive. But one living room staple has managed to defy rising prices and even got less expensive over time: the television. Today, you can snag a 32-inch TV 바카라 게임 웹사이트 more than double the size of RCA television from 1973 바카라 게임 웹사이트 for under $100.
Did television makers lower the prices out of the kindness of their hearts? Hardly.
Several factors have contributed to cheaper TVs, some of them manufacturing-related and others more about marketing. There바카라 게임 웹사이트s increased competition, a more efficient production process, plus the proven drawing power of deals. At brick-and-mortar stores like Best Buy and Target, and online retailers like Amazon, some 55-inch TVs are retailing for under $250 바카라 게임 웹사이트 at full price.
But perhaps most importantly, there바카라 게임 웹사이트s a new lucrative revenue stream for TV manufacturers: selling information about you. Today, most TV makers are data brokers, profiting off the information they collect from their internet-connected customers.
Faster flat screens
The uses of television sets have changed and so have their appearance. What was for decades once a bulky piece of furniture, sometimes inlaid in carved wood, is now a thin, glossy black panel that can be popped into your shopping cart and hung on your wall. Some current models are even designed to look like .
As the materials used to build television sets have changed, so too has the manufacturing process. One of the biggest improvements to that process is a scientific development called 바카라 게임 웹사이트mother glass,바카라 게임 웹사이트 which is what has helped to produce ever-larger TV screens.
Over time, TV manufacturers have figured out how to cut costs by punching multiple screens out of one larger sheet of mother glass rather than individually producing each screen, said Paul Gagnon, consumer technology industry advisor at Circana, a market research company.
바카라 게임 웹사이트The easiest way to lower the cost is to make them out of a larger starting piece of glass,바카라 게임 웹사이트 Gagnon said. 바카라 게임 웹사이트That바카라 게임 웹사이트s why, as TVs have gotten bigger, the price hasn바카라 게임 웹사이트t really gone up.바카라 게임 웹사이트
But this design also has a downside: as modern TVs have gotten narrower and lighter, the risk of them toppling over or breaking has increased. The internet is filled with customer reviews lamenting fragile flat-screen TVs.
New players enter the market
Another factor driving prices lower: increased competition.
In the last few years, new companies have entered the U.S. market with relatively low-cost offerings, ratcheting up competition for legacy TV makers. Two of the more popular recent additions are Chinese companies 바카라 게임 웹사이트 TCL began selling TVs in the United States in 2014, and Hisense entered the market in 2015. Both are across the globe.
TCL is widely available at big-box stores and is now as ubiquitous as Motorola or RCA was decades ago.
바카라 게임 웹사이트Going back to the olden days of the TV business, about 20 years ago, there were a fewer number of companies selling TVs and they kind of owned their manufacturing technology,바카라 게임 웹사이트 Gagnon said.
Advancements made in the manufacturing process have made it easier to compete, driving down prices in the market.
바카라 게임 웹사이트A result of that competition is lower profit margins over time,바카라 게임 웹사이트 Gagnon said.
High-end TV features
Not all TVs are dirt cheap. Pricey add-ons usually not included with discount models are built-in sound bars and audio processing, 4K resolution, 바카라 게임 웹사이트motion smoothing,바카라 게임 웹사이트 and a wider range of color and brightness levels.
Most TVs offer some variation of LED technology, using light-emitting diodes to illuminate your screens. But ones with the highest picture quality, known as OLED TVs, can still retail for thousands of dollars.
OLED is short for organic-light-emitting diode. Each pixel provides its own light source in an OLED panel, producing extremely accurate and consistent color. These devices are made by companies like LG and Sony, and they are generally the thinnest and most expensive offerings on the market.
Who is watching whom?
In the last decade, the television industry has experienced a major shift: a growing number of Americans no longer rely on traditional cable bundles for entertainment. Instead, they get their entertainment from a crowded field of streaming services like Netflix, Max and Disney+.
In fact, Americans watched more than 19 million years바카라 게임 웹사이트 worth of streaming content in 2022, according to Nielsen바카라 게임 웹사이트s annual marketing . Yes, 19 million years.
These days, it바카라 게임 웹사이트s hard to come by a TV without the ability to access streaming content easily. These modern, internet-connected TVs are called 바카라 게임 웹사이트smart TVs.바카라 게임 웹사이트
Just as streaming services disrupted the cable business, smart TVs have shifted how television makers do business.
바카라 게임 웹사이트As we watch TV, our TVs watch us,바카라 게임 웹사이트 said Sara Geoghegan, a consumer privacy advocate and legal counsel at the Electronic Privacy Information Center. 바카라 게임 웹사이트Smart TVs collect tons of information.바카라 게임 웹사이트
Geoghegan said the amount of data each TV manufacturer collects can often be opaque, but once a customer sets up their smart TV, viewing habits, location, and potentially more personal data are collected and shared 바카라 게임 웹사이트 unless that customer adjusts the device바카라 게임 웹사이트s .
This new business model changes the calculation for TV manufacturers.
바카라 게임 웹사이트Every TV maker who either sells a TV using their own proprietary Smart TV operating system, or whether they work with a third-party streaming company like a Roku or Amazon Fire TV, it바카라 게임 웹사이트s important to sell as many units on your platform so you have more eyeballs for things like advertising or more subscription sign up opportunities,바카라 게임 웹사이트 Gagnon said.
This push for more data may also incentivize TV producers to lower prices, he added.
Not everyone is happy with the idea that the device mounted on your wall can gather intel.
Geoghegan argued that many people may be uncomfortable learning that a spying tool was one of the primary reasons their new flatscreen was on sale for $70.
바카라 게임 웹사이트I think when you바카라 게임 웹사이트re browsing your television, you don바카라 게임 웹사이트t expect that these kinds of intimate things that are just happening inside your home will be used in this way to profile you and sell you things,바카라 게임 웹사이트 Geoghegan said.
바카라 게임 웹사이트The monetization of our personal information is a problem that we should be concerned about.바카라 게임 웹사이트