How to spot greenwashing and shop sustainably
Greenwashing, a marketing tactic that exaggerates or fabricates a product's environmental benefits, is making it harder for consumers to shop sustainably.
바카라 게임 웹사이트There is such high demand for greener products out there,바카라 게임 웹사이트 says Lexie Sachs, the Executive Director of Strategy & Operations for the Good Housekeeping Institute, which often vets sustainability claims from different brands. 바카라 게임 웹사이트People are wanting to buy things that are healthier for the environment, healthier for their own bodies, and they're willing to spend more for it sometimes,바카라 게임 웹사이트 says Sachs.
Greenwashing is prevalent across industries, from cleaning products to clothing and even food. Common buzzwords like 바카라 게임 웹사이트clean,바카라 게임 웹사이트 바카라 게임 웹사이트natural,바카라 게임 웹사이트 and 바카라 게임 웹사이트chemical-free바카라 게임 웹사이트 often lack clear definitions or factual backing. For instance, 바카라 게임 웹사이트natural바카라 게임 웹사이트 may imply a product comes directly from the earth, but most items undergo extensive production processes.
To avoid falling for greenwashing, Sachs recommends looking for specific claims rather than vague statements. 바카라 게임 웹사이트If you see 바카라 게임 웹사이트made with recycled materials,바카라 게임 웹사이트 that doesn바카라 게임 웹사이트t tell you how much,바카라 게임 웹사이트 says Sachs. 바카라 게임 웹사이트It could be 5%, which is negligible. So you really want to see specific metrics.바카라 게임 웹사이트 The Federal Trade Commission바카라 게임 웹사이트s Green Guides also push for brands to use precise, transparent language.
Consumers can verify a company바카라 게임 웹사이트s sustainability efforts by checking its website for an ESG (environmental, social, and governance) report, which should include measurable goals and data. Sachs also emphasizes the importance of reducing consumption, buying secondhand, and investing in durable products to minimize environmental impact.
바카라 게임 웹사이트If you can invest in things that will last you longer, reduce the need for buying more, that바카라 게임 웹사이트s really going to have the best effect,바카라 게임 웹사이트 says Sachs.
For additional assurance, look for certifications like GOTS (Global Organic Textile Standard) for textiles and the USDA Organic label for food and agricultural products.