Betting on social media as a news destination for the young
If young people are spending so much time on social media, it stands to reason that's a good place to reach them with news.
Operators of the 온라인 바카라 게임 Movement are betting their business on that hunch. The company, which has been operating for more than a year, hopes to succeed despite journalism being littered with years of unsuccessful attempts to entice people in their 20s to become news consumers.
The brainchild of former Dow Jones executives, the 온라인 바카라 게임 Movement is using a staff of reporters with an average age of 25 to make tailored news content for sites like , Instagram, and Twitter.
바카라 게임 웹사이트You really have to stay humble and stay open to different trends and ideas,바카라 게임 웹사이트 said Ramin Beheshti, president and a founder of the organization with former Dow Jones CEO Will Lewis. 바카라 게임 웹사이트We've built a newsroom that reflects the audience that we're trying to go after.바카라 게임 웹사이트
Among the newsrooms the company is producing TikTok videos for is The Associated Press. The AP has provided office space for the company and Lewis is vice chairman of its board of directors.
Some of the content would startle a news traditionalist.
Recognizing his friends appreciated calming videos, one staff member created an 바카라 게임 웹사이트explainer바카라 게임 웹사이트 on the midterm elections for Snapchat that used video of a horse being groomed, pizza being made and flowers growing while an offscreen voice discusses politics.
In two women prepare for work while talking about some things in the news.
There are more typical offerings: video of the earthquake in Turkey, for example, and . Explainer stories take a step back to tell people why something is news.
Some stories aren't really news at all, but stem from personal experience. One New York-based journalist who wondered why police didn't immediately jump onto subway tracks to save someone who fell to find they were working to stop trains.
Curious about why stories about odd things done by Florida residents are a staple of news coverage, a staff member showing that it's partly because police there often release photos and details about incidents faster than other states.
There's also relatable content that provides a service, of a sort: asking young people on the street some of the excuses they've used to break a date.
바카라 게임 웹사이트온라인 바카라 게임 isn't always what you think it is,바카라 게임 웹사이트 said Jessica Coen, U.S. executive editor, who's had leadership roles at Mashable, Morning Brew and The Cut.
The 온라인 바카라 게임 Movement is not trying to be an aggregator, and cover every headline, Coen said. 바카라 게임 웹사이트We바카라 게임 웹사이트re trying to cover issues where we can provide context and clarity,바카라 게임 웹사이트 she said.
Story formats differ to reflect where they are placed. Most TikTok videos are about a minute, while a meaty YouTube piece about women's safety and how London police react to assault cases ran for nearly 14 minutes.
Some 60% of people in Gen Z, or young adults up to their mid-20s, say they get news through social media, according to a study by Oliver Wyman and the 온라인 바카라 게임 Movement. Other studies show people in Gen Z have a lower opinion of traditional news outlets than their elders.
Given this, the 온라인 바카라 게임 Movement believes that efforts by news organizations to entice young people to their own sites or apps are tough sells.
바카라 게임 웹사이트온라인 바카라 게임 shouldn't feel like work,바카라 게임 웹사이트 Beheshti said. 바카라 게임 웹사이트It should be part of your daily consumption.바카라 게임 웹사이트
One person who sampled some of the 온라인 바카라 게임 Movement's TikTok stories offered a mixed review, saying they often seemed to emphasize flash over substance. They need to 바카라 게임 웹사이트read the room바카라 게임 웹사이트 better, said Gabriel Glynn-Habron, a 21-year-old college student from Asheville, N.C. who is studying journalism.
바카라 게임 웹사이트I do appreciate the effort,바카라 게임 웹사이트 he said. 바카라 게임 웹사이트It's part of what the news media should do more 바카라 게임 웹사이트 just show the effort.바카라 게임 웹사이트
Often, those who try to appeal to young people are unsuccessful because they really don't understand who they're trying to reach, said Linda Ellerbee, whose 바카라 게임 웹사이트Nick 온라인 바카라 게임바카라 게임 웹사이트 programs for the Nickelodeon network in the 1990s offered a template for success. It's a mistake to think Gen Z is apathetic; the generation led the way in protesting George Floyd's death at the hands of police, she said.
바카라 게임 웹사이트Most attempts to try to deliver news to young people fail because they underestimate the intelligence of their audience,바카라 게임 웹사이트 Ellerbee said. 바카라 게임 웹사이트They talk down to them. They assume that because they're young, they're dumb.바카라 게임 웹사이트
One place where Ellerbee and the 온라인 바카라 게임 Movement agree is in how many people are frustrated by traditional news because they feel like they're getting only a piece of a story, or dipping in to a movie somewhere in the middle. That argues for more explainers.
The company's research found that while young news consumers fact-check information more readily than older peers, they're also more susceptible to believing misinformation.
Since news is shaky as a business, the 온라인 바카라 게임 Movement has made diversification a part of its model from the start. It will work with traditional news organizations and help them build social media teams.
The 온라인 바카라 게임 Movement advises brands on how to reach young consumers and has bought the Recount, which makes video content about American politics for social media and continues to operate as a separate unit.
바카라 게임 웹사이트We can't have one way of making money,바카라 게임 웹사이트 Beheshti said.