Instagram rolls out TikTok-like features amid uncertainty about rival바카라 게임 웹사이트s future
Instagram has rolled out a number of updates in recent days that appear to be aimed at attracting TikTok users while the short-video app바카라 게임 웹사이트s future remains in limbo. And on Sunday, Instagram parent company Meta went one step further and announced the launch of a new video creation app on Sunday called Edits, which bears an uncanny resemblance to CapCut, the app owned by TikTok parent company ByteDance that many creators use to make TikTok videos.
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Adam Mosseri, head of Instagram, said Friday that Instagram바카라 게임 웹사이트s profile photo grids will now display images as rectangles rather than the app바카라 게임 웹사이트s signature squares 바카라 게임 웹사이트 a layout that바카라 게임 웹사이트s notably similar to how profile pages look on TikTok.
On Saturday, Mosseri said Instagram will increase the maximum length for Reels videos from 90 seconds to three minutes 바카라 게임 웹사이트 following the lead of TikTok, which began pushing users to post longer videos in 2023.
바카라 게임 웹사이트We바카라 게임 웹사이트ve historically only allowed reels up to 90 seconds given our focus on short-form video, but we바카라 게임 웹사이트ve heard the feedback that this is just too short for those who want to share longer stories,바카라 게임 웹사이트 Mosseri said Saturday in an Instagram .
And on Sunday, in an Instagram about the new Edits app, Mosseri said, 바카라 게임 웹사이트There is a lot going on in the world right now and no matter what happens, we think it바카라 게임 웹사이트s our job to create the most compelling creative tools for those of you who make videos for not just Instagram but platforms out there.바카라 게임 웹사이트
The updates could mark an effort to attract users to spend more time on the platform amid uncertainty over the future of TikTok. TikTok, as well as CapCut, shut down access for U.S. users Saturday night, hours before a law that was set to ban it went into effect.
But if Instagram was hoping it would score some new users during the TikTok shutdown, those hopes were quickly dashed. Donald Trump on Sunday pledged to issue an executive order to restore access to TikTok, and the app would later come back online. Meta바카라 게임 웹사이트s announcement about Edits 바카라 게임 웹사이트 which is available in the app stores as of Sunday but won바카라 게임 웹사이트t be functional until February 바카라 게임 웹사이트 came hours after TikTok restored access for U.S. users.
Since it gained popularity in 2020, TikTok has posed a major competitive threat to Instagram 바카라 게임 웹사이트 drawing away users바카라 게임 웹사이트 attention and time and forcing the older app to rework its algorithm. Instagram first launched Reels in the United States in August 2020, days after then-President Trump announced plans to ban TikTok in the country.
And even if TikTok had stayed offline for longer, users may not necessarily have turned to Instagram. In the week leading up to the shutdown, other TikTok alternatives 바카라 게임 웹사이트 including another China-owned app called RedNote 바카라 게임 웹사이트 surged in popularity, while downloads of Instagram ticked up only slightly.
