With grocery prices so high. We are doing everything we can to cut costs. And you know, I've been giving you tips along the way, buy generic, look at the net weight of the product. But guess what? It turns out you are losing the second you walk into the grocery store until now I just found out the hidden secrets that the stores are using to make sure you spend more. It's all psychological where they put certain items, how high on the shelf, how low and I'm exposing it all for you right now. Straight away when you walk through those doors, you're going in the direction they want you to go in to spend more cash. Stores are designed to have you move to the right? Ok. The entrance is usually on the right. Most people are right handed, I'm left handed, but most people are right handed and you can come here and before you've spent all the money, this is the stuff to tempt you as you first walk in, maybe sunglasses, something you necessarily wouldn't buy if you had just already filled your cart and spent so much. How about flowers? Right? Flowers something else you don't necessarily need. But guess what? If you haven't spent all the money yet? Maybe you will. And the other thing flip around this way. The deli meats. Ok. You haven't spent all your money, maybe you'll get *** pound instead of *** half *** pound if it was at the end. So, go the other way, go left. Save *** couple bucks. Next trick. Don't shop. I level in the grocery store. This is prime real estate right here I level. Ok. This is where the most expensive stuff is going to be. For example, tomato sauce, right? 799 7 99. This is all I level. So look all the way up or all the way down for the better prices and you can see it right here all the way up. 339 *** lot cheaper than that, right? And all the way down here look 299 15. So yeah, you're going to have to get on your hands and knees to find the cheaper stuff but you'll save. Ok, but what's happening when you can't even find what you're looking for? Yeah, that may be on purpose. Ok. This one is super top secret supermarkets on purpose. Move stuff around as often as once *** month to confuse you *** little bit because let's say you love special K which I do, right? You love the special K. Your brain is sort of trained to come to this area. You know, it's going to be sort of right over here. They may take this, like, you know, in *** week or two and put it down here and move this stuff there. Why do they do that? Because as you're perusing around you may buy something you'll buy this, but maybe something else too. And finally, here's where you can really get fooled, don't be tricked by end caps. This isn't necessarily the best price stuff in the store. There are *** few reasons you have an end cap one. Maybe the manufacturer is paying for an end cap. Maybe the store is overstocked and they're trying to move the merchandise, but not necessarily the best price. For example, these la potato chips name brands, $4.79. Ok. And they're eight ounces. Well, guess what? I went all the way down there to shop for the potato chips on the potato chip aisle and I found the store brand for just $2.89. Same amount, eight ounces. So, don't be fooled by the end caps. One last trick turns out you're not crazy. The carts, they're getting bigger. They've actually tripled in size over the last few decades and they keep getting bigger. Now, why is that? Because the bigger the cart is, the more you want to fill it, it looks empty. Suddenly your normal grocery shop looks smaller. So you buy more. I'm going to put all these secrets and *** few more on my website, Rosson reports dot com. Hope to see you there back to you.