Linda Yaccarino, a former NBCUniversal marketing executive, on Monday officially took over the CEO role at Twitter from Elon Musk, weeks after the billionaire announced hiring her for the top spot at the social media company.바카라 게임 웹사이트�It happened 바카라 게임 웹사이트� first day in the books!,바카라 게임 웹사이트� Yaccarino tweeted late Monday. 바카라 게임 웹사이트�Stay tuned바카라 게임 웹사이트�바카라 게임 웹사이트�A day earlier, Yaccarino had tweeted that Twitter had hired Joe Benarroch, NBCU바카라 게임 웹사이트�s former senior vice president of communications for advertising and partnerships, to join her at the company. Benarroch will work in business operations, according to his LinkedIn profile. 바카라 게임 웹사이트�Let바카라 게임 웹사이트�s get to work @Twitter! #timetofly바카라 게임 웹사이트� Yaccarino said in the tweet. The New York Times and The Information first reported that Yaccarino was expected to officially start as Twitter CEO on Monday. Twitter did not respond to a request for comment.Musk announced in May that Yaccarino, formerly chairman of global advertising and partnerships at NBCU, would be taking over as CEO of Twitter with a focus on business operations, after months of suggesting that he planned to find a new top leader for the struggling platform. In December, Musk ran a poll on the platform asking users whether he should step back as Twitter바카라 게임 웹사이트�s CEO, which ended with the majority of users voting in the affirmative. A bet on reviving Twitter바카라 게임 웹사이트�s ad businessMusk is likely betting on Yaccarino바카라 게임 웹사이트�s ad industry chops to restore Twitter바카라 게임 웹사이트�s flagging advertising business. On Monday, the New York Times reported that Twitter바카라 게임 웹사이트�s U.S. advertising revenue from the five weeks from April 1 to the first week of May was down 59% year-over-year, citing an internal presentation.Just 43% of Twitter바카라 게임 웹사이트�s top 1,000 advertisers as of September, the month before Musk바카라 게임 웹사이트�s takeover, were still advertising on the platform as of April, according to data provided to CNN by market intelligence firm Sensor Tower last month. Reversing that decline could prove to be an uphill battle: Twitter바카라 게임 웹사이트�s ad business has declined sharply since Musk바카라 게임 웹사이트�s takeover due to advertiser concerns over hate speech on the platform, mass layoffs at the company and general uncertainty about Twitter바카라 게임 웹사이트�s future direction. Yaccarino바카라 게임 웹사이트�s takeover comes just days after the resignation of Twitter바카라 게임 웹사이트�s head of trust and safety, Ella Irwin, who confirmed her exit in a tweet Friday. Yaccarino may also struggle to rein in Musk, whose tweets and policy decisions often generate controversy. Musk last month told CNBC he 바카라 게임 웹사이트�didn바카라 게임 웹사이트�t care바카라 게임 웹사이트� if his controversial tweets drew the ire of Twitter advertisers or Tesla shareholders. 바카라 게임 웹사이트�I바카라 게임 웹사이트�ll say what I want to say, and if the consequence of that is losing money, so be it,바카라 게임 웹사이트� he said. Even without the CEO title, Musk will retain significant control over Twitter as its owner. He has said he will oversee product, technology and software and systems operations, and will also transition to being the company바카라 게임 웹사이트�s executive chairman. Fighting to break evenYaccarino바카라 게임 웹사이트�s first day coincided with a Twitter Spaces livestream event Musk hosted with Democratic presidential hopeful and anti-vaccine advocate Robert F. Kennedy, Jr, after a similar event Musk held with Ron DeSantis last month was largely overshadowed by technical glitches.At the event, Musk lamented Twitter바카라 게임 웹사이트�s fraught relationship with advertisers. Musk told Kennedy that Twitter had lost billions of dollars in advertising revenue due to Musk바카라 게임 웹사이트�s approach to content moderation on the social platform.바카라 게임 웹사이트�It바카라 게임 웹사이트�s definitely been extremely difficult,바카라 게임 웹사이트� Musk said. 바카라 게임 웹사이트�Basically, our revenue is cut in half because we didn바카라 게임 웹사이트�t toe the line.바카라 게임 웹사이트�The Spaces conversation, which drew more than 60,000 listeners at its peak, was hosted by Musk, Kennedy and tech investor David Sacks. Musk discussed the financial toll advertising boycotts have had on his business, saying it바카라 게임 웹사이트�s been a 바카라 게임 웹사이트�huge struggle for Twitter to break even.바카라 게임 웹사이트�바카라 게임 웹사이트�We바카라 게임 웹사이트�re hoping to break even, but we바카라 게임 웹사이트�re not there yet,바카라 게임 웹사이트� he said.