Cincinnati Bengals Joe Burrow signs multi-year deal with sports drink brand
While it may not be the deal many are anticipating, Cincinnati Bengals quarterback Joe Burrow just signed a multi-year deal with a sports drink brand.
The quarterback is the newest athlete partner to sign a deal with Body Armor, the brand announced Tuesday.
Burrow joins others like Christian McCaffrey, CeeDee Lamb, Donovan Mitchell, Trae Young, Ronald Acuna Jr., Alex Morgan, Sabrina Ionescu, and Bryce Young.
As part of the partnership, Burrow will be featured in national advertising campaigns, local retail events in Cincinnati, and digital and social media advertisements.
Burrow hinted at the deal in an interview with Barstool Sports' Caleb Pressley.
When asked what gives him the competitive edge, Burrow responded by saying, "Putting the right stuff in my body," going on to talk about the sports drink.
The was released Tuesday. Pressley met with Burrow at Black Sheep Performance, a gym in Blue Ash, Ohio, to talk sports and share a few laughs.
"What is the reason for a quarterback to be big and strong, tackle people after you throw an interception?" Pressley asked.
"Getting hit by people much, much bigger than you," Burrow said.
"After you throw an interception?" Pressley asked.
"Ideally not," Burrow said.
Burrow also showed off his basketball skills during the interview.
"What's this part of your game?" Pressley asked.
"It's basketball," Burrow said.
"Talk me through your form," Pressley said.
"Put it in the basket," Burrow said.
"But how do you do it?" Pressley asked.
"Shoot it," Burrow said.