Bud Light will be the first of the major beer brands in the U.S. to implement a new policy of labeling Bud Light boxes (and cans) with nutrition and ingredient labels. The nutritional labels are impossible to miss: bold, black and white, massive. They're the same type of labels you see regularly in other food categories. Why haven't beer brands been doing this all along? For one, they don't have to: Alcoholic beverages in the U.S. are regulated by the Alcohol and Tobacco Tax and Trade Bureau, and the agency has never required them to label their products' nutritional information. Because beer drinkers haven't traditionally been concerned with how a can measures up to their daily food and drink intake, there was never a public demand for the information. But that's changing, and quickly.Bud Light isn't the first to print nutritional information 바카라 게임 웹사이트� Coors Light, Heineken and others already use labels, but they're smaller or more difficult to find. It is the first to print the ingredients, however, of which there are four: water, barley, rice and hops. And while the recipe may be simple, it also doesn't have much in the way of calories: there are just 110 per serving. "I think that a lot of our consumers are proud to drink the beer. We're real proud of what we put into the beer. So I think, from our perspective, we're pleased to really provide the transparency because we do use four ingredients," Bud Light VP of Marketing Andy Goeler told Esquire.com. "And as I look at that nutritional label, I love looking at that thing and seeing all the zeroes running through."Across the board, however, beer sales are falling across the industry, hitting Bud Light with a 6.2 percent drop from 2016 to 2017, according to one tally. The coming-of-drinking-age generation is less interested in beer and more interested in spirits. While overall beer sales sink, the numbers for craft beers are steadily growing. Another report found that 86 percent of consumers trust food manufacturers more when they provide "easy to understand" ingredient information. There's the equation: Make labels transparent, make consumers happy. Of course, younger beer drinkers have something to do with it."It's really the younger generation 바카라 게임 웹사이트� I call it the Millennials 바카라 게임 웹사이트� they've come to expect, like I said earlier, transparency, number one. And number two, there's more of a focus for this generation in terms of ingredients. Good ingredients, and putting the right things into their bodies," Goeler said. Bud Light saw the writing on the wall, as has much of the industry. In 2016, big beer corporations like Anheuser-Busch (which owns Bud), MillerCoors and Constellation Brands pledged that by 2020, their brands would provide specific nutritional information and freshness dates on labels, as well as ingredient lists on labels or secondary packaging. Bud Light's new labels debut in stores in February.